I am in the process of thinking through a new case for the next release of Strategic CSR – something across the role of the mass media in the 21st hundred years and the growing prevalence of false news. I have always been interested in the role of the media in society, both reflecting the news headlines and (in their collection of which occasions to record) also creating the news headlines.

More recently, I have been interested in how Facebook and Twitter have emerged as new age media companies. In both cases, the companies blamed “algorithm errors” for these mistakes. This demonstrates, of course, the degree to which algorithms intrude into our lives, making them more convenient, but also producing unintended outcomes.

  • Operator may easily make device ineffective by disconnecting the device
  • 7 years back from Upstate New York
  • Documentation is neither superfluous nor over specific
  • 18% received investment capital

It also emphasizes the speed at which these organizations work to consider the advantage of specific events, which implies these companies are not in charge of their product as much as they would like us to trust. All of this (alongside the on-going Russia-related Congressional investigations) increases two important questions – one for these businesses and one for the broader CSR argument. First, what kind of companies are these? If they’re simply tools that others use to communicate with each other (a media platform), they can claim that this content they convey on the sites aren’t their business. All they are doing is allowing communication that could take place in any case.

Second, an essential element of CSR is transparency and accountability, which is enabled by our capability to communicate clearly. The greater free-flowing information is the faster tales about sweatshops in SE Asia or oil spills in Nigeria can reach the stakeholders of large companies in ways that influence behavior. Which is the threat of this happening that can encourage companies to construct long-lasting, trust-based stakeholder romantic relationships.

For all of this to carry true, however, it is vital that the info that is circulated is both accurate and reliable. This is where the attention turns back again to Facebook, Twitter, and Google (amongst others). Clearly, they understand this and are responding. Obviously, more socially accountable companies would have done more to avoid this situation from running uncontrollable (with such dire outcomes) in the first place.

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